Instructor: Wilson                    M/W/F                    12:20pm – 1:15pm

BoK: TI – Technology & Innovation

This course will examine the professional use of various social media tools. Through readings, primary and secondary research, and discussion, students will assess and critique how social media are effective (or not), how they function rhetorically, and whether they achieve their purposes. In addition to analysis, students will participate in a semester-long Twitter discussion, develop and deliver a team-teaching day, create a promotional video, and develop a social media campaign for a company of their choice. After taking this course, students will:

  • Improve writing skills and promote critical thinking
  • Gain experience with/knowledge about social media marketing to enhance skill sets for job placement
  • Produce effective social media (as they relate to purpose, audience, and scope)